Tous Opening of Soho Flagship Boutique

Liaisons orchestrated the inauguration of the new Tous Soho flagship boutique in support of The National YoungArts Foundation. Approximately 130 guests, including high-profile influencers secured by Liaisons, arrived to this exclusive event in support of the arts and education. Attendees were greeted with a live perfomance by YoungArts alumns, followed by cocktails, special bites and sounds by the chic DJ duo The Misshapes. Liaisons managed the strategy and created the concept for the in-store event which featured an oversized, Insta-worthy Tous bear crafted entirely in fresh flowers. 

Location: 412 W Broadway, Soho, New York