Mandarine Napoleon at Soho Beach House
In its first ever event, Liaisons produced Mandarine Napoléon’s “The Hat is Back” themed bash to celebrate the liquor brand’s official reintroduction to the market.
Guests were asked to don their favorite headwear paying homage to Napoleon, famously known for sporting his black-colored bicorn. The launch consisted of a private dinner with an elite mix of media, industry influential and top VIP personalities, followed by a lively party for 300 trendsetters and tastemakers. Renowned Chef Sergio Sigala crafted a delicious five course meal using Mandarine Napoleon in every dish while Soho House chief mixologist Chris Hudnall created signature cocktails for the event. With this fun-loving concept, perfectly aligned with the brand’s global marketing strategy, Liaisons was able to maximize the impact and exposure of the relaunch.
Location: Soho Beach House