Holman Mansion by Rolls Royce
As Rolls Royce’s long-term Miami events agency, Liaisons orchestrated the brand’s Fort Lauderdale Boat Show activation: The Holman Motorcars Mansion –a five-day exclusive hospitality experience. Crafted by Liaisons, the concept involved creating an oasis of amenities and programming for select guests of the brand, in addition to providing complimentary shuttle services for the Show in partnership with Van Dutch. The hospitality hub was outfitted with stunning Rolls-Royce vehicles and offered VIP services such as valet parking, food and beverage including wine pairings by Penfolds, and a sunset cocktail hour. Notable guests included the Holman family, Holman CEO Brian Bates and daughter Julia Bates, Vice President/General Manager of Holman Motorcars Gregg Stone, President and CEO Martin Fritsches and Susan Pullin, director of Graff. Hosted at Botona Peninsula.